Agustus 23, 2025
|7 menit dibaca
The traditional B2B SEO playbook, built on keywords and backlinks, is now obsolete. The ascent of generative AI and Google’s Search Generative Experience (SGE) has fundamentally altered the discovery and consumption of information. For the enterprise, this is not a tactical shift; it’s a strategic inflection point. SEO is no longer a marketing channel—it is a core business intelligence engine. This playbook provides a strategic framework to maintain visibility, build authority, and protect market share in a world of AI-driven, zero-click search.
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